Yasmine Khan
about
I have a knack for making complex stuff easy to understand so that organizations can focus on what matters: people. How they think, what they’re going through and how your business fits in.
I am an expert at conducting research on sensitive topics. I frame and tell stories in a way that helps organizations level up their applied-empathy skills. I bring optimism, curiosity and enthusiasm to mobilize colleagues as we rally to make life better in meaningful ways.
I’ve worn many hats, whatever is needed of me, to practice impactful human centered design at organizations I believe in.
recent projects
articles & talks
Why service design matters
Article published by People Nerds (2022)
In this article I unpack the organizational habits that lead us to neglect service design. And offer strategies to make space for it.
Checking Bias & Listening to Financially Vulnerable Americans
Advancing Research Conference hosted by Rosenfeld Media (2020)
In my work in Fintech I’ve observed that decision makers trying to help people with money tend to over-index on personal responsibility. Rather than address institutional responsibility. In this conference talk I unpack myths about financially vulnerable people. I also share inclusive practices for conducting research with people who are financially vulnerable.
Speaking engagements:
Checking Bias and Listening to Financially Vulnerable Americans
2020 Advancing Research conference, Rosenfeld Media
The Care and Growth of Teams,
2019 People Nerds conference, Dscout
So What? Strategies for Sharing Insights that Ignite Action
2019 UXPA conference
Curating Context
Interview with People Nerds (2018)
What museums can teach us about communicating research insights.
UX Research & Design Working Together
2017 UserTesting Webinar
Everyday Insights
2017 Everyday insights Roadshow
The impact of Yasmine’s sprints have been immediately recognizable across the company. They encourage exactly the kind of product and people-focused thinking that we’re driving towards as we grow.
Christian Gibson, Senior Engineer, Even Responsible Finance
Testimonials
Yasmine enthusiastically embraces the hairiest, most complex and detailed problems that need solving and brings creative design thinking and visual problem solving skills to build consensus among diverse stakeholders. She approaches problems holistically to understand impacts to users, the enterprise and the entire ecosystem. A great collaborator and a pleasure to work with.”
Robin Beers, PHD, SVP Customer Experience Research and Digital Design Leader. Wells Fargo.
I feel an improved & more informed intuition on what I think we should work on. How. And why. As well as motivation to advocate for it and make it happen.
Emily Bram, Software Engineer
About me
I have 10 years of experience bringing products & services to market.
I’ve worn many hats. Including researcher, product designer, and service designer. At some great places. Including Credit Karma, Autodesk, Even Responsible Finance and Included Health.
I come with subject matter expertise on household finances. I’ve done 6 years of human story based research on what it looks like to live paycheck-to-paycheck in the United States. And what this means for building trust-based relationships with consumers and the employees who serve them.
I uses a human-story-informed lens to help design products and services that speak to the real needs of more types of people. Making business run better in an observable way.
I have a masters in Teaching & Learning. I use my skills as an educator to create immersive learning environments. Where stakeholders can connect stories from research to product strategy & design stories.